In this module, students are introduced to the fundamentals of business & digital marketing. They will learn the key principles of business, management and strategy, as well as how to apply them in digital marketing or any other business.

In this module, students learn how to build a branded sales funnel that effectively converts prospects into customers. They learn how to create a captivating brand identity, design landing pages that capture leads, craft compelling email campaigns, and create high converting sales pages.

This module focuses on the principles and best practices of email marketing. Students learn how to create effective email campaigns that engage and convert subscribers. Topics explored include email design, list segmentation, automation, personalization and analytics. Students have the opportunity to develop practical skills through hands-on projects and case studies.

This module is designed to assist students in developing and implementing a strong brand strategy for their business. Students learn the fundamentals of branding, including how to create a unique brand identity, develop a brand voice and personality and build a strong brand reputation. Students also explore strategies for brand positioning, messaging and differentiation, also learning to communicate their brand effectively across different channel and touch points.

This module introduces students to a range of tools and technologies that can help businesses operate more effectively and efficiently. Some of the tools explored are project management software, customer relationship management (CRM) systems, financial management software and marketing automation platforms.

In this module, students learn how to develop and execute a comprehensive content strategy. Students learn how to define their target audience, create compelling content that resonates with their niche, and distribute that content across different channels and platforms. They are also taught strategies for measuring the effectiveness of their content and using data to optimize their strategy.

Students will discover how to create eye-catching ads to get more potential leads looking at their business.

In this module students discover a treasure trove of invaluable tips and tricks to streamline their workflow using Google's powerful suite of tools. From Gmail to Google Drive, Sheets, Docs and beyond, these productivity hacks are designed to empower students as they navigate these platforms with ease, confidence and flow.

Let's be real...not everyone is comfortable being the face of their business. This very special module teaches you to build a successful business and brand with anonymous marketing.

Unlock your creativity and set your brand apart by learning to use the incredible Canva resource. Go wild and create beautiful digital products and content for your business.

Learn how to create effective lead magnets that will attract your ideal clients to you.

This course comes with a free supportive community where students connect and receive additional support and guidance from instructors and fellow entrepreneur rock stars. The community provides a space for students to ask questions, share their progress, and collaborate with others who are also going through the course and building their businesses. Instructors and mentors are also available to provide feedback, answer questions, and offer additional resources and guiding support. It's such a highlight and integral aspect of this course package!